Take a stand. Pick a path and get going. Commitment is tough. Hard work brings new business opportunities.

It’s easy to become caught up in what’s popular to do (inside and outside of business), what other people are doing, what people think you should be doing…when in fact “the doing” starts with your own product.

Look at this image Seth Godin shared in a post on the Circles of Marketing:

Seth Godin's Circles of Marketing

This graphic’s concepts carry relevance for solopreneurs, entrepreneurs, or those leading small teams. Individuals wearing many hats at work, whose products may take a back seat to everything else. I’ve been there, too. Sometimes a product isn’t fun enough, doesn’t seem to help anyone, and no one appears to be talking about it.

That’s when it’s time to go back to the core of your business: what you are offering. Take a look at modification possibilities, revisit and think about value proposition updates and additions, and review your Character Customer Profiles to discover new ideas to explore.

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