Amplify Your Impact

Amplify Your Impact

Think dominoes. The physics behind a single domino to push over a second domino right behind (or in front), creating a chain reaction. We can actually harness this type of energy and momentum to reach goals. When used strategically, one domino can knock down another...

Value Promise and Branding

You started a business with a specific goal in mind. Now what? Mark Schaefer, author of Social Media Explained*, asks a key question: “Why us?” or “Why me?” Once the answer is clear, what will emerge is the value promise – literally the...

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