What do you sell? Why do you sell it? The more specific the message the more powerful the message. Identify target market segments, what they here, and how they want to receive (and what will peak their interest) in your business. Each Character Customer goes beyond demographics and sociographics into what…Details
Create a purposeful business story? You can do it! (Click the image to listen now!!) HOW can I achieve this “purposeful” narrative in my business? I’m not a communicator or a marketer! But you are! The very ACT of connecting with your customers daily forms the basis of communications and marketing. You simply need guidance…Details
Choose what to do – and what not to do. Interaction with the world is changing; how one looks at and possibly applies external stimulus to self-image affects perspective. Not receiving the expected response or getting sucked in can be deflating…and utterly, undeniably exhausting! Women in Business Today revisited the ever-timely topic of burnout on…Details
What’s “customer familiarity IQ”? Hint: it’s NOT the intelligence of potential clients!
Rather, it’s your awareness and understanding of individuals making up target market segments specific to the business – and putting that information to good use online (and off). With Character Customer Profiles, the power to achieve this goal is within your reach!