It’s amazing how much we’re conditioned to seek approval (from ourselves, other people, a preferred deity) for making purchases. Think about the steps you take in business (spending money, allocating resources, etc.) to ensure efforts pay off. Maybe you even splurge with extra resources to be certain the correct processes run smoothly. Customers need the…Details
Instead of pushing one message to multiple customer groups – some of who may not even use your product – identify Character Customers in specific market segments. Listen and respond deliberately in promotional activities to distinguish your business from competitors…and make lasting connections with customers!
Yes, this is about resolutions – especially as you may be contemplating some for the beginning of 2014! Thinking back, the beginning-of-year resolutions I didn’t stick with fall into one of two categories: I changed them because my situation changed; I’m living an evolved version. The resolution didn’t serve me a.k.a. I decided to throw…Details
Are those pesky “to-do” lists multiplying like bunnies? Cluttering your workflow? Interfering with productivity? Streamline your processes into a single list to determine that one most important task…then go ahead and do it!
The world of goods and services is not about us. Period. Yes, period. The service’s perceived value and implementation are the main attractions impacting what people think and remember about doing business with you. Expectation matters. Once individuals know what they will get, then they want to receive it (no more, no less). Connection to…Details