Talk to your audience, not at them.

The Push and Pull of Social Media Marketing

Shout from the rooftops. That’s the way it used to be – shout out a strategy with all the right components in place (medium, message, time), and awareness builds. Social media platforms threw a kink into that approach: pushing a message where people want to have conversations doesn’t work. Think about it…have you encountered someone who…

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Got Connections?

If the answer is “no,” then you may need: A newsletter call-out clearly describing a value. A distinct, easy-to-follow path to specific, useful information which keeps a visitor interested and wanting more from your website. Selective placement of complimentary material and services that people will see while navigating through web pages. Individuals seeing how you…

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