Talk to your audience, not at them.

The Push and Pull of Social Media Marketing

Shout from the rooftops. That’s the way it used to be – shout out a strategy with all the right components in place (medium, message, time), and awareness builds. Social media platforms threw a kink into that approach: pushing a message where people want to have conversations doesn’t work. Think about it…have you encountered someone who…


Got Connections?

If the answer is “no,” then you may need: A newsletter call-out clearly describing a value. A distinct, easy-to-follow path to specific, useful information which keeps a visitor interested and wanting more from your website. Selective placement of complimentary material and services that people will see while navigating through web pages. Individuals seeing how you…

Show - don't tell - your story.

In show and tell…it’s about the show.

Everything in life must adapt or die. As technology changes prompt people to interact with aspects of their everyday lives differently, services must likewise progress. Today’s choices affect product marketability. Creating ongoing product relevance requires an understanding of the core audience – and acknowledgement of the fact that human beings inevitably will evolve over time.…