What triggers action from Character Customers?

Customer Expectations Impact Messaging Priorities

Demographics, which distinguishes attributes of specific populations (size, age, economic status, level of education, etc.), can illustrate the type of customer who will be most likely to use a product. The related study of sociographics also uses statistics, but with a focus on the social aspect: i.e. values, challenges and relationships. Revealing consumer thoughts about…

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Who? A Social Media, Internet Marketing or Digital Strategist Consultant?

Ahhh, Relationships: Social Media, Internet Marketing and Digital Strategy

I’m surprised how often many people use these terms interchangeably. While sharing a few important commonalities, each represents very different tasks. Here’s a quick overview for clarification: Social Media – mainstream and niche sites where people come together for networking connections or friendship through conversation. Internet Marketing – methods through which individuals or businesses direct…

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