Who? A Social Media, Internet Marketing or Digital Strategist Consultant?

Ahhh, Relationships: Social Media, Internet Marketing and Digital Strategy

I’m surprised how often many people use these terms interchangeably. While sharing a few important commonalities, each represents very different tasks. Here’s a quick overview for clarification: Social Media – mainstream and niche sites where people come together for networking connections or friendship through conversation. Internet Marketing – methods through which individuals or businesses direct…

Digital Strategy starts with the business function in mind.

A Digital Strategy for IT Outsourcing Companies, Part 1

Sometimes the standardization of a service creates unexpected downward pressure on price. Determining what the customer will experience when working with an IT company is one way to differentiate from similar firms. The uniqueness of product, team, approach and experience offer some areas to consider. The overall marketing mix will include both digital marketing (social…