Digital Strategy starts with the business function in mind.

A Digital Strategy for IT Outsourcing Companies, Part 1

Sometimes the standardization of a service creates unexpected downward pressure on price. Determining what the customer will experience when working with an IT company is one way to differentiate from similar firms. The uniqueness of product, team, approach and experience offer some areas to consider. The overall marketing mix will include both digital marketing (social…

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Leverage what you know about customers and data.

Three Insights into How Metrics Improve Your Business

With a communication strategy encompassing social media, you’ve identified and are engaging typical customers through the chosen channels with an eye towards collaborative partnerships. In addition to building brand awareness, offering information establishes your area of expertise. Who’s out there? Want target audiences to find you? Through Internet content, people can easily check out both…

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