Let’s return to the query posed in Part 1: “What does ‘manage’ actually mean from an IT digital strategy standpoint?” The more I think about this question, the harder it becomes to answer, as one can define “managing” in myriad ways. To narrow the focus, Part 2 of this article will concentrate on the strategy…Details
Sometimes the standardization of a service creates unexpected downward pressure on price. Determining what the customer will experience when working with an IT company is one way to differentiate from similar firms. The uniqueness of product, team, approach and experience offer some areas to consider. The overall marketing mix will include both digital marketing (social…Details
Make certain to enclose the who and why (i.e. competitive analysis, message, Character Customers, differentiation) in the envelope. Unseal for the where, when and what – in other words, the details comprising your digital strategy!
With a communication strategy encompassing social media, you’ve identified and are engaging typical customers through the chosen channels with an eye towards collaborative partnerships. In addition to building brand awareness, offering information establishes your area of expertise. Who’s out there? Want target audiences to find you? Through Internet content, people can easily check out both…Details