I’m surprised how often many people use these terms interchangeably. While sharing a few important commonalities, each represents very different tasks. Here’s a quick overview for clarification: Social Media – mainstream and niche sites where people come together for networking connections or friendship through conversation. Internet Marketing – methods through which individuals or businesses direct…Details
Let’s return to the query posed in Part 1: “What does ‘manage’ actually mean from an IT digital strategy standpoint?” The more I think about this question, the harder it becomes to answer, as one can define “managing” in myriad ways. To narrow the focus, Part 2 of this article will concentrate on the strategy…Details
Sometimes the standardization of a service creates unexpected downward pressure on price. Determining what the customer will experience when working with an IT company is one way to differentiate from similar firms. The uniqueness of product, team, approach and experience offer some areas to consider. The overall marketing mix will include both digital marketing (social…Details
Make certain to enclose the who and why (i.e. competitive analysis, message, Character Customers, differentiation) in the envelope. Unseal for the where, when and what – in other words, the details comprising your digital strategy!