Leverage what you know about customers and data.

Three Insights into How Metrics Improve Your Business

With a communication strategy encompassing social media, you’ve identified and are engaging typical customers through the chosen channels with an eye towards collaborative partnerships. In addition to building brand awareness, offering information establishes your area of expertise. Who’s out there? Want target audiences to find you? Through Internet content, people can easily check out both…

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Five Opportunities to Create Raving Fans (Without Much Extra Work)

Your digital strategy is in full swing: defining niche market segments through Character Customers (expanded buyer personas); setting up listening and replying processes; and converting traffic into reliable customers with Internet marketing on a spiffy website. Terrific, right? Well, don’t get comfortable just yet! Continuing improvements and expansions is a necessary, ongoing task. (More creativity?…

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