People will check out your company’s blog posts, mobile site, advertising, networking and social media presence. They may learn from and connect with you someplace other than your website. Choose what you do wisely, mix liberally and market well. Connect the buying cues from different actions. Voilà! Sales funnel success.
Capitalizing on existing resources and talent within your company provide many opportunities to implement an active, responsive Internet presence. Depending on the prevailing setup, an established department could take on the added responsibilities, or launching a new team might be necessary. In fact, some organizations wait too long and find staff already involved, on their…Details
…by first reviewing the opportunities unique to your business through a competitive analysis. Further raise the bar your own way utilizing social media and other digital marketing strategies to set yourself apart.
Your digital strategy is in full swing: defining niche market segments through Character Customers (expanded buyer personas); setting up listening and replying processes; and converting traffic into reliable customers with Internet marketing on a spiffy website. Terrific, right? Well, don’t get comfortable just yet! Continuing improvements and expansions is a necessary, ongoing task. (More creativity?…Details
Secret or mystery shoppers are people whom retail brick-and-mortar stores employ to provide individualized feedback. These shoppers have a set of fixed criteria to work with while in a particular store. Ratings are based on attitude, helpfulness and knowledge of store staff. Of course, such reviews are very subjective as customer attitude also contributes to…Details