Five Opportunities to Create Raving Fans (Without Much Extra Work)

Your digital strategy is in full swing: defining niche market segments through Character Customers (expanded buyer personas); setting up listening and replying processes; and converting traffic into reliable customers with Internet marketing on a spiffy website. Terrific, right? Well, don’t get comfortable just yet! Continuing improvements and expansions is a necessary, ongoing task. (More creativity?…

Website visitors are like secret shoppers.

Make Decisions Based on Website Visitor (aka Secret Shopper) Actions

Secret or mystery shoppers are people whom retail brick-and-mortar stores employ to provide individualized feedback. These shoppers have a set of fixed criteria to work with while in a particular store. Ratings are based on attitude, helpfulness and knowledge of store staff. Of course, such reviews are very subjective as customer attitude also contributes to…