Leverage what you know about customers and data.

Three Insights into How Metrics Improve Your Business

With a communication strategy encompassing social media, you’ve identified and are engaging typical customers through the chosen channels with an eye towards collaborative partnerships. In addition to building brand awareness, offering information establishes your area of expertise. Who’s out there? Want target audiences to find you? Through Internet content, people can easily check out both…

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Social Sales Funnel Success

Sales Funnel Recipe

People will check out your company’s blog posts, mobile site, advertising, networking and social media presence. They may learn from and connect with you someplace other than your website. Choose what you do wisely, mix liberally and market well. Connect the buying cues from different actions. Voilà! Sales funnel success.

Social Sales Funnel Success

Social Media for companies is a team sport.

Tear Down the Social Media Silo

Capitalizing on existing resources and talent within your company provide many opportunities to implement an active, responsive Internet presence. Depending on the prevailing setup, an established department could take on the added responsibilities, or launching a new team might be necessary. In fact, some organizations wait too long and find staff already involved, on their…

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