3 ideas to create a foundation for SEO in all things digital marketing.

Got the Content and Marketing Doldrums? 3 SEO Opportunities Perk Things Up!

SEO, or search engine optimization, helps promote websites by linking to popular search engines. Using this tactic to increase website traffic, many businesses typically view SEO as familiar content words, phrases and search terms relative to a particular industry. While indeed boosting the brand voice via search engines (with tags, keywords, link juice, etc.), SEO…

internet marketing is a series of selective choices over time.

Engage Selectively, Participate Fully

Many social media platform choices are available, and each displays good/better/best approaches for fully utilizing features to maximize consumer connections. But even if one has a small team, trying to fully build out each component part inevitably takes away from business-generating activities. A significant number of business owners believe not having a page on every…

Go after the best business: your target audience

Go After the Best Business: Your Target Audience

You create a product; define Character Customers for each target market segment; and sell an experience that enhances the quality and placement in the market. Yet the competition focuses only on features, and promotes their offering as having everything yours does, for less money. Of course you feel pressure to take action…but what plan represents…