How To Successfully Employ Customer Touchpoints


A previous blog commented on the importance of listening skills in choosing a consultant. Not surprisingly, listening is also important to successful business as a whole. As a business owner or executive, how and how well you listen has a direct impact on how the execution of those decisions and plans will actually benefit your company’s particular definition of the “bottom line.”


How To Choose THE Consultant For Your Business


So, an opportunity presents itself with regard to your business – expected or not. Either way, your business plan might not account for it. Or perhaps you’ve got a nagging feeling that something isn’t quite right with what’s happening and you don’t (easily) know how to figure it out.

That’s when it’s time to seek guidance on the best path (i.e. to proceed immediately or later, or not at all).

A consultant could help. Hmmm … or maybe a coach. But which one? Well, the answer depends on if you want to be guided through a process or be given a solution or skills when it comes to making a change.


Growing Small Business — Collaboration, Boundaries, and Listening Well


One can’t overestimate the importance of learning to listen well (a skill which represents a deliverable in and of itself). Workers are dependent upon you, as both business owner and de facto team leader, to perceive the nuances of their comments and actions.

Individuals who love supporting one another in the workaday environment represent the cohesive “glue” of a thriving company. Yet such commendable employees may be in danger of burnout. Are we experiencing a kind of existential exhaustion from the act of over-collaboration?


Growing Small Business — Establishing the Cost of a Product or Service

If your small business – and by extension, YOU – are potentially available 24/7, how do you determine what is an equitable, livable fee to charge for your product and/or service?

Determining what to charge is a challenge for any business, at the beginning or in product evaluation. There are real-world consequences in charging too much or too little. And what about the competition? Do you want to beat competitor pricing, or is there room to value your wares higher?