Nothing lucky about it. Find your customers.

Internet Scarcity. Or, leave your lucky socks at home.

People often overlook scarcity – the limits of factors like wants, needs, time, priority, and more when building or reviewing marketing initiatives.  Do you find yourself asking, “If I only had _____…” or, “When I have _____ I will…”?  By framing your priorities and initiatives using only and when you may be limiting your end…