What do we do with a big idea? Put it out into the world! Without feedback, the creative process exists in a vacuum. Consequently, the external information (from news, trends, customers, use) shapes and makes an idea deliverable to the target market. How an individual approaches obstacles – which always exist – makes or breaks the clarity coming…Details
What are your sources of inspiration? Inspiration can elude. So when that brainwave shows up, how do you act? What do you do? Taking the time to experience and think through an idea, filtering it across different senses … contemplating how Character Customers would react. What is YOUR process for evolving concepts? The inundation of…Details
Confused as to why sales are flagging? Maybe some sort of gunk is causing a conduit blockage. Remember, you need to pay attention to the process as a whole in order to facilitate ongoing, reliable transactions!