Bring Soul to the Social Media Party

Bring Soul to the Social Media Party

When talking to a target market segment, you engage every aspect of their human existence in the moment of that connection. That means their family, friends, colleagues, dreams, fears, problems, hobbies…you get the idea. Sometimes a reminder is necessary: you –...
Who is Your #1 Fan?

Who is Your #1 Fan?

In Seattle, the Seahawks have the 12th MAN. Pemco Insurance has “We’re a lot like you” commercials that focus on the quirkiness of the northwest. The unprompted engagement spectrum ranges from an amazing client experience to a very bad experience. Where your target...
Engagement Opportunities are a Commitment

Engagement Opportunities are a Commitment

Commitment to one’s self is difficult.. Saying something to someone else seems more real, and we don’t want to be a letdown or seen as not being able to follow through… or, one of the many other reasons we put ourselves last. Commitment to clients. Maintaining...
Gratitude and Grace

Gratitude and Grace

One of my mentors helped me to express gratitude in the face of adversity.  I would get so riled up I wasn’t productive on any level.  After a few days meditating on how to handle this adversity, the route became clear: show gratitude at first sign of emotional...

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