Reading List


I am passionate about these books, and wanted to share such terrific resources with you. Please note, Red Direction is an Amazon Affiliate.

Social Media Explained


Three sections, eleven chapters. The first two sections cover what we need to know to understand the social piece of current media. Summaries, concepts, proven strategies that work combined with difficult questions about how using this medium fits into existing processes. Each chapter closes with questions to consider – real impacts for your business. (The third section will eventually be outdated – it’s specifics to platforms. Set that section aside and this book is timeless.)

Social Media Explained: Untangling the World’s Most Misunderstood Business Trend

Start with Why


Read this book sequentially. Each section (six of them) builds on the ideas of what was presented before it. Our personal values matter. The culture of where we work attracted us at some level. When we know WHY, we can make better choices for ourselves and the path we are on. It’s about amplification of who we are that positively impact us and those we interact with each day.

Start with Why: How Great Leaders Inspire Everyone to Take Action


One story. Five principles.
Each principle is stand alone, yet when combined with another becomes more powerful – to each of us. It’s in our perspective, its in our choices, and its in our awareness that deepen each interaction. From a smile passing on the side walk to difficult conversations calling elephants in the room out … if you like rules, these will be useful to you. If you like relationships, these principles will be useful. If you like a feel-good story and easy take aways, you’ll like The Go-Giver.

Go Giver: A Little Story About a Powerful Business Idea

Impact Equation


I’m attracted to books with equations. Not sure why, but I like them. The idea of the equation is timeless, but some of the practical applications have changed. It is a good read about the power of relationship and ideas about building a one-to-many delivery. What makes each person feel like you are only talking to them is your secret sauce, and this book is a guide for how to do that.

The Impact Equation: Are You Making Things Happen or Just Making Noise?

The Art of Change Leadership


The concepts in this book are not new. In fact, many of the things that are shared are same-old, same-old. Skim this book for a good list of current buzz words that surround Fortune 500 company issues: globalization, technology, and people. It stopped at the surface of every point offered. There are no practical applications in this book. There are concepts that any business will benefit from learning about and understanding the nuances around each.

What attracted me to this book are the structures and behaviors that make up much needed elements of change within organizations. You will get a start from this book.

The Art of Change Leadership